International Communications Commission Meets to Finalize Programs Before the General Chapter
It was ten days of focusing on the Order’s communications programs. The week began with the professional development conferences at the Pontifical University of Santa Croce in Rome, participation in the Jubilee Year celebrations sponsored by the Dicastery for Communications, and concluded with the zoom meeting with the various directors of communications in the provinces. Then it was the turn of the International Communication Commission to meet at St Albert’s International Center (CISA) on January 29 – 31, 2025.
Members present for the 9th meeting of the Commission were: David Hofman, William J. Harry (Director of Communications for the Order), Manuel R. Freitas, Richard Byrne, and Mons. Janvier Marie Gustave Yameogo of the Dicastery for Communications.
Director’s Report
The Director’s Report highlighted the amount of time being spend on the publications part of the communications office, Edizioni Carmelitane, and the lack of time to focus on new initiatives in social media. It is hoped that some cooperation between the various communications offices in the Order could provide some renewed focus in the social media area. However, building cooperation also requires time to take root. Edizioni Carmelitane did publish 16 new titles in 2024 as well as two issues of Carmelus, Analecta, and Carmel in the World. In 2023, Edizioni published 10 new titles and 7 new titles in 2022.
While sales have increased through the webstore, it is still very difficult to get our books into bookstores or museums shops around Rome. At the end of 2024, 380 university libraries and schools of theology were contacted. We also contacted each of the Carmelite monasteries of enclosed nuns.
We continue to offer the more popular style of offerings as eBooks. Sales have been slow.
Review of the Conference and Events of the Previous Week
Members who attended the Conference at Santa Croce presented their reactions. The various offerings at the Santa Croce Conference were seen as engaging and appropriate. Experts in the field of art led several of the conferences, proposing the use of art to engage people in the faith, especially those who are not Catholic or even believers. There were presentations on identity and innovation: being able to innovate with losing one identity, with the 1000 year old monastery of Montserrat used as an example. What other presences on social media can we move into as website have seen a 80% reduction in usage. Stories of conversion and the lives of the saints often lead to a spike in viewership and engagement with the audience.
William J. Harry was invited to participate in a meeting of the directors of the communications office of the Order present in Rome as well as the directors of the Episcopal Conference Communications offices from January 27-29. It emphasised the need for the Church to move into a productive use of Artificial Intelligence. Another focus was the importance of storytelling. The approximately 200 members met with Pope Francis in the Sala Clementina on the first morning of the gathering.
For the on-line meeting with the Order’s communications directors who did not come to Rome, the group moved to the General Curia. There were about ten participants online and eight present in the room. The crossover between those worked in communications and also in youth ministry and vocations was noted. This was the first meeting of this type and was seen as very valuable by the participants. Due to time restraints, two main items on the agenda (sharing resources and the opportunities for networking) were not explored. A follow-up zoom meeting will be held in May in two sessions to better accommodate time differences.
Communications Plan for the Order
The Commission’s work on the Scapular Project continues. It will involved Salpointe Catholic High School in Tucson Arizona. The project will include the story of Isidore Bakanja.
The members also spent a significant amount of time discussing possible changes to the financial model used by Edizioni Carmelitane as well as different models for the distribution of books. These will be presented to the General Council.
Another proposed project is a map of the Carmelite sites in Rome. This will be a joint project with the Discalced Carmelites. It would be something that that could endure for at least ten years and not just for the Jubilee Year.
Meeting at the Dicastery of Communications
The members of the Commission went to the Dicastery for Communications and met with both the Prefect of the Dicastery for Communications, Dottore Paolo Ruffini and with the Director for the Theological-Pastoral Department, Dottoressa Nataša Govekar, to discuss the Order’s program of communications and possible points of cooperation. The visited lasted approximately 90 minutes.
The three days concluded with some visioning for the future. This included brainstorming about the role of the Communications Office in the General Curia, the relationship between communications and evangelization, the job description of the Director of Communications, and the process of identifying people to work in communications in Rome.
The next meeting will be held online on May 19, 2025.
